From:http://oedb.org/library/college-basics/research-beyond-google

 “目前被Google收录的网页有80亿之多，但是与不可见的Web内容相比简直不值一提。据估计那些不可见的 Deep Web 的内容是其可见部分的500倍以上。如果要写论文或做课题，仅使用Google是远远不够的。OEDb列出了119个隐藏颇深、内容丰富、权威性高的资源站点。”

Got a research paper or thesis to write? Want to research using the Internet? Good luck. There’s a lot of junk out there — outdated pages, broken links, and inaccurate information. Using Google or the Wikipedia may lead you to some results, but you can rarely be sure of accuracy. And what’s more, you’ll only be searching a fraction of all of the resources available to you.

Google, the largest search database on the planet, currently has around eight billion web pages indexed. That’s a lot of information. But it’s nothing compared to what else is out there. Google can only index the visible web, or searchable web. But the invisible web, or deep web, is estimated to be 500 times bigger than the searchable web. The invisible web comprises databases and results of specialty search engines that the popular search engines simply are not able to index.

Do you think your local or university librarian uses Google? Sure, but certainly not exclusively. In order to start researching like a librarian, you’ll need to explore more authoritative resources, many of which are invisible. Note: Although some of the following resources are visible and indexed, they have all been included here because of their authoritative nature.

$ = Available only by subscription.

Topics Covered in this Article

Deep Web Search Engines | Art | Books Online | Business | Consumer | Economic and Job Data | Finance and Investing | General Research | Government Data | International | Law and Politics | Library of Congress | Medical and Health | Science | Transportation

Deep Web Search Engines

1. Clusty — A metasearch engine that combines the results of several top search engines.
2. Intute — A searchable database of trusted sites, reviewed and monitored by subject specialists.
3. INFOMINE — A virtual library of Internet resources relevant to university students and faculty. Built by librarians from the University of California, California State University, the University of Detoit-Mercy, and Wake Forest University.
4. Librarians’ Internet Index — A search engine listing sites deemed trustworthy by actual human librarians, not just a Googlebot.
5. Internet Archive — A database of tens of thousands of movies, live music, audio, texts, and home of the Wayback Machine that allows you to find old versions of web pages, over 55 billion.
6. direct search — A list of hundreds of specialty databases and search engines. No longer maintained, but still perhaps the most complete list of the deep web.

Art

1. Musée du Louvre — One of the oldest and most famous art galleries in the world. Contains Leonardo da Vinci’s Mona Lisa and Alexandros de Antioch’s Venus de Milo.
2. Guggenheim Museum — A collection of over 160 classical and new artists, searchable by artist name, title, date, movement, medium, concept, and museum.
3. Smithsonian National Portrait Gallery — A searchable database of more than 80,000 portrait records.
4. The National Gallery of Art — A searchable catalog of all of the museum’s 110,000 objects, with images of more than 6,000 available online.

Books Online

1. The Online Books Page — A searchable database of more than 25,000 English works with full text available for free online.
2. Bibliomania — A searchable database of free online literature from more than 2,000 classic texts.
3. Project Gutenberg — A searchable online catalog of more than 19,000 free books with full text available online.
4. The National Academies Press — A searchable directory of 3,000 free books online and 900 for-sale PDFs.
5. ebrary — A searchable database of more than 20,000 full-text books.

Business

1. Explorit Now! — A portal allowing searchable access to numerous business journala and databases.
2. AAAAgencySearch.com — A searchable database of advertising agencies from the American Association of Advertising Agencies.
3. Agency ComPile — A searchable database of advertising and other marketing agencies.
4. Kompass — A business to business search engine.
5. GPO Access Economic Indicators — A portal to economic indicators from January 1998 to present.
6. CBDNet — A searchable database of materials published by the US Department of Commerce.
7. Hoover’s — A searchable database of businesses.
8. ThomasNet — An industrial product search directory.
9. SBA Loan Data — A database of loan program approval activity from the Small Business Administration.
10. GuideStar.org — A searchable database of non-profit organizations.

Consumer

1. US Consumer Products Safety Commission Recalled Products — A database of recalled products, sortable by company name.
2. Melissa Data — A directory of complete demographic data, sortable by ZIP code.
3. Kelley Blue Book — A guide to pricing new and used vehicles.
4. Edmunds — Another guide to pricing new and used vehicles.
5. Consumer Reports $ — A guide to consumer product reviews, including cars, appliances, electronics, computers, personal finance, travel, and more.

Economic and Job Data

1. EUROPA Press Release Database — A searchable database of press releases distributed by the European Union.
2. FreeLunch.com — A searchable directory of free economic data.
3. Bureau of Labor Statistics — A directory of job-based and consumer economic data from the US Department of Labor.
4. Salary Wizard Calculator — A tool that shows national average salaries adjusted by location for different jobs.
5. Economagic — A free economic data directory containing over 200,000 data files.
6. Penn World Tables — A database of purchasing power parity and national income data for 179 countries for the years 1950-2000.
7. America’s Job Bank — A searchable database of jobs and resumes.
8. USAJOBS — A searchable database of federal government jobs.
9. Regional Economic Conditions (RECON) — A database of economic data available by state, county, and MSA.

Finance and Investing

1. Bankrate.com — A directory of interest rates for different types of loans, mortgages, and savings accounts.
2. InvestIQ — A database of market data from different world regions.
3. BigCharts — A searchable database of quotes and performance charts for different stocks and mutual funds.
4. SmartMoney.com Tools — A portal of different stock analysis tools.
5. NASDAQ Trader — A database of trading data from the NASDAQ stock exchange.
6. SEC Info — A searchable database of EDGAR SEC filings searchable by name, industry, business, SIC code, area code, topic, CIK, accession number, file number, date, ZIP code, and more.
7. EDGAR Online — A database of EDGAR SEC filings searchable by ticker or company name.

General Research

1. GPO’s Catalog of US Government Publications — A searchable database of federal publications, with links to those available online.
2. Smithsonian Institution Libraries — A collection of 20 libraries from the world’s largest museum complex.
3. The National Archives — A list of all of the National Archives’ research tools and databases.
4. HighWire Press — A searchable catalog of the largest repository of free full-text, peer-reviewed content, from over 900 different journals.
5. Education Resources Information Center (ERIC) — A catalog of more than 1.2 million bibliographic records, providing links to the full text where available. Sponsored by the US Department of Education and the Institute of Education Sciences.
6. Encyclopædia Britannica — The authoritative encyclopedia searchable with full text online.
7. Topix.net — A news search engine.
8. Internet Public Library — The Internet’s public library. Fully searchable.
9. San Francisco Public Library - A list of all of the databases offered to SFPL library card holders. Not a California resident? This is just one example of many such local public libraries that offer similar services.
10. Xrefer $ — A searchable database of 236 titles and over 2.8 million entries.
11. LexisNexis $ — The world’s largest collection of public records, unpublished opinions, forms, legal, news, and business information. Over 35,000 individual sources are searchable with full-text available online.
12. Forrester Research $ — An independent technology and market research company, publishing in-depth research reports on a variety of subjects.
13. Factiva $ — A searchable collection of over 10,000 individual sources.

Government Data

1. Copyright Records (LOCIS) — A database of copyright records, searchable by documents, serials, and multimedia (including books, music, films, sound recordings, maps, software, photos, and art).
2. American FactFinder — A repository of aggregate census bureau data searchable by city, county, or ZIP code.
3. FedStats — A gateway to statistics from over 100 US federal agencies.
4. United States Patent and Trademark Office — A database of patent full-text and full-page images.
5. Historical Census Browser — A data bank of historical US census data dating back to 1790 compiled by the University of Virginia.
6. Geospatial One Stop — A searchable database of geographic data, displayable on maps.
7. Grants.gov — A database of grant opportunities, searchable by keyword, funding opportunity number, or CFDA number.
8. Technology Opportunities Program Grants Database — A database of technology grants, searchable by keyword, state, and year.
9. United States Government Printing Office (GPO) — A search engine for mutliple government databases, including US budgets, campaign reform hearings, code of federal regulations, congressional bills, unified agendas, and more.
10. CIA Electronic Reading Room — A searchable database of declassified CIA documents.
11. POW/MIA Databases and Documents — A datbase of POWs and MIAs information.
12. ZIP+4 Lookup — A database of US ZIP codes and ZIP+4 codes, searchable by city or address.

International

1. International Data Base (IDB) — A computerized data bank of statistical tables and demographic information for 228 countries and areas.
2. FIRST — A database of military aggression and weapons holdings.
3. Economics of Tobacco Control — A database of information regarding tobacco usage and policy in over 180 countries.
4. Country Indicators for Foreign Policy — A directory of statistical tables indicating different countries’ foreign policies.
5. World Bank Data — A database of key development data and statistics for different countries and worldwide groups.
6. CIA Factbook — A reference material published by the CIA, containing information on every country in the world.
7. US International Trade Statistics — A database of international trade statistics, searchable by country or type of good.
8. US Foreign Trade Highlights — A database of information on US international trade in goods and services.
9. Energy Information Administration International Energy Data and Analysis — A data bank of energy balances sorted by country.

Law and Politics

1. THOMAS (Library of Congress) — A searchable database of legislative information from the Library of Congress.
2. Law Library of Congress — The largest collection of legal materials in the world, containing over 2 million volumes.
3. Global Legal Information Network — A searchable public database of laws, regulations, judicial decisions, and other legal sources.
4. FindLaw — A free legal database with searchable collections of cases and codes, legal news, and an online career center.
5. Office of Postsecondary Education Security Statistics — A searchable database of college campus crime statistics, sortable by institution type, instructional program, or campus.
6. Bureau of Justice Statistics — A directory of legal and judicial statistics, ranging from crime to law enforcement to courts and sentencing.
7. The Avalon Project at Yale Law School — A searchable database of documents in law, history, and diplomacy.
8. US Congressional Documents and Debates, 1774–1873 (Library of Congress) — A directory of historical Congressional records, bills, statutes, journals, and debates from LOC’s American Memory.
9. Lobbying Database — A searchable database of firms who have spent lobbying money from 1998.
10. Legislative Activities — A directory of the House of Representatives’ bill summary, status, and text, public laws, and roll call votes.
11. Project Vote Smart — A database of government officials and election candidates, searchable by last name or ZIP code.

Library of Congress

1. Library of Congress — A searchable catalog of the world’s largest library, containing over 130 million items.
2. Library of Congress Digital Collections — A searchable database of the LOC’s items that have been digitized and fully available online.
3. Library of Congress Prints and Photographs Reading Room — A searchable catalog of the Library of Congress’ prints and photographs. Results include thumbnails of the items.
4. Library of Congress Online Catalog — The LOC catalog, searchable by title, author, subject, keyword, call number, ISBN, and more.
5. American Memory — The LOC’s digital record of American history.
6. Sound Online Inventory and Catalog (SONIC) — A portion of the LOC’s audio collection, searchable by name, title, subject, and keyword.

Medical and Health

1. PubMed *NEW ADDITION* — A service of the U.S. National Library of Medicine that includes over 16 million citations from MEDLINE and other life science journals for biomedical articles back to the 1950s. Includes links to full-text articles and related resources.
2. Department of Health National Research Register — A searchable database of records of ongoing or completed project funded by or of interest to the UK’s NHS.
3. National Institutes of Health — A searchable encyclopedia of health topics.
4. American Hospital Directory — A free searchable directory of US hospital information.
5. Globalhealthfacts.org — A data bank of world health information, sortable by country, disease, condition, program, or demographic.
6. Centers for Disease Control and Prevention Data and Statistics — A data bank of statistical health information compiled by the CDC.
7. New England Journal of Medicine $ — A scholarly medical journal with full text of current and past issues available online.

Science

1. ScienceResearch.com — A portal allowing searchable access to numerous scientific journals and databases.
2. Science.gov — A searchable gateway to authoritative science information provided by US government agencies.
3. WebCASPAR — A database of science and engineering statistical data resources.
4. The Complete Work of Charles Darwin — All of Charles Darwin’s published texts, fully searchable and available online.
5. USGS Real-Time Water Data — A map of the United States showing real-time streamflow and water quality data of the nation’s rivers and reservoirs.
6. USGS Earthquake Hazards Program — Maps of California, Nevada, the United States, and the World, showing real-time earthquake data.
7. Ask.com Recent Earthquake Activity — An interactive map of the world, showing real-time earthquake data.
8. IEEE Publications $ — A database of over 1.4 million documents from the Institute of Electronics and Electrical Engineers.

Transportation

1. FAA Flight Delay Information — A map of the United States with flight delay information from the nation’s largest airports.
2. NTSB Accident Database and Synopses — The National Transportation Safety Board’s database of aviation accidents, ranging from 1962 to present.
3. NTSB Aviation Accident Statistics — A directory of aggregate aviation accident statistics from the National Transportation Safety Board
4. National Highway Traffic Safety Administration — A database of car and car part defects, searchable by item number or car make and model.
5. SaferCar.gov — A database of crash test safety ratings for all automobiles since 1990.
6. fboweb.com — A real-time flight tracking service, with support for Google Earth.
7. FlightAware — Another free flight tracking service, complete with history, graphs, and maps.

From:http://talk.163.com/06/0813/17/2OE0SJA800301IJI.html 

你会成为google地球的“猎物”吗？

【内容提要】:你玩过Google Earth了吗？如果你还没玩过，那可能有点落伍。如果你玩过，那你知道它有多少种玩法？有人说互联网改变着我们的生活维度，而Google Earth也许就是最好的证明。

在现实生活中，作为个人，你的家庭地址、人际往来，都有可能因为他人探秘隐私或商业上的需要，被敲进Google Earth的搜寻目录，成为它的猎物……

相关阅读：从Google卫星图“泄密”看中国专家愚昧与落后

娱乐篇：Google Earth的N种玩法

你玩过Google Earth了吗？如果你还没玩过，那可能有点落伍。如果你玩过，那你知道它有多少种玩法？有人说互联网改变着我们的生活维度，而Google Earth也许就是最好的证明。

■搜索范围：从床到厕所

2005年6月Google Earth的推出，让所有用户都体验到了那种震撼感觉，通过Google Earth，你可以浏览全球范围内任何一处地点的高清晰度卫星照片，甚至还可以从中找到自家屋顶。用户只要在地址搜寻栏里输入美国、加拿大、英国的街道 名，或者任何地方的经纬度数据，或者输入“白宫”“尼加拉瓜大瀑布”这样的词汇，所查找地方的卫星图像都能够迅速被放大，呈现在用户面前，而整个过程之流 畅，感觉就像身处好莱坞科幻电影的场景之中。

对于任何一个指定地点，Google Earth都可以显示出该区域的旅馆、饭店、博物馆甚至当地高尔夫课程的信息，只要你轻轻在这个神奇的数字地球上点击一下，所有这些信息就都在你的轻松掌 控之中，你可以对准备前往的度假胜地先进行一次虚拟游览，然后订购当地的高尔夫场地，或者看看当地饭店的菜单。最近，Google Earth又新添了一项服务，利用它你甚至可以在前往旅游目的地前就找到一张自己钟爱的床铺，并订好自己的早餐。

想想看，你甚至可以在还没有到达旅游目的时就了解了旅游点厕所的精确信息，当然还有自己满意的床的样子，把旅行规划到了如此方便的地步，不能不让人惊叹Google Earth的魅力。

如今前往澳大利亚旅行的游客再也不用为找不到厕所而发愁了，现在他们的旅行规划已经可以精确到厕所这一项。这全要归功于澳大利亚国家厕所地图站点www.toiletmap.gov.au最近利用Google Earth为用户提供的新服务。

现在你可以在Google Earth上找到全澳大利亚14295座公共厕所精确的经纬度以及卫星照片。有了如此精确的信息，旅行者估计再也不会为找不到厕所而烦恼了。而且使用者还 可以随时把这些地图信息下载到自己的手机和便携式GPS上，这样就可以随时就近找到方便之所。

■Google Earth上的淘宝族

正是由于Google Earth的强大魅力，成千上万的人开始沉迷其中，成了Google Earth上地地道道的淘宝一族。几乎每个星期，都会有GoogleEarth迷们声称又在GoogleEarth上发现了某个新的奇观。

比如有人在Google Earth上发现了一只熊，这迅速就成为Google Earth圈内的热门话题，还有人在纽约的三个房顶上发现了大胆的求爱告白，也有人以专门收集

Google Earth上发现的正在飞行的飞机图片为乐。这些Google Earth玩家们形成了各种稀奇古怪的兴趣小组，其增长速度之快、品种之多足以令人称奇。

最让这些Google Earth迷们津津乐道的一次寻宝经历也许算是古罗马庄园的发现了。一位意大利程序员在用Google Maps和Google Earth查看自己居住的Sorbolo小镇的卫星图片时，注意到一个500多米长的干涸河床，随后他又在附近发现了一个反常的长方形阴影，这位意大利程 序员立刻意识到这可能是一个古代人类的建筑遗迹，他甚至在阴影中找到类似于庭院形状的废墟。随即他将自己的发现张贴在了自己的博客日志上，并联系了当地的 考古学家。

考古学家们前往实地证实了他的发现，这片废墟散落着不少陶瓷碎片，是一个古罗马时期的庄园。同样，就在上个月，西班牙的业余天文学家埃米利奥冈萨雷斯利用GoogleEarth发现了乍得一个以前不为人知的撞击坑。

■玩转2006年世界杯

高科技大众化所带来的变化总会让人惊奇。2006年世界杯将于6月在德国举行，全世界的球迷 早已为此兴奋不已，他们找到了一个发泄自己热情的新途径，这就是Google Earth。在Google Earth社区论坛里，来自全世界的球迷不断识别着Goog leEarth上分布在全球各处足球场的卫星图像。

截至4月21日，已经有超过4783个足球场被这些兴奋的足球迷们识别了出来，而且这个数字还在不断上升。每个被识别出的足球场，都被球迷进行了仔细标注，并附上该体育馆的链接和基本信息。现在，这已经成为了Google Earth上最受欢迎的网上观景项目。

一位网友曾在Google Earth论坛里发帖说，如果德国世界杯开始时，只要打开Google Earth，点一下德国的球场，就能看比赛就好了。这听上去有点异想天开，然而这在不久的将来很可能会变为现实。

事实上，Google与美国探索频道Discovery已经决定联手提供全球著名历史遗迹的 视频片断。在接下来的几周内，在Google Earth上的一些著名历史遗迹上将出现特殊球形图标。只要点击这个图标，就可链接到Discovery的服务器，随即就可以观看到有关这个遗迹的视频录 像。据悉，最先上线的将是美国的10个国家公园，稍后全球的文化名胜会陆续上线。

对于Google Earth的这种热情并不仅限于足球迷，4月初，美国“星期四乐队”首次利用Google Earth提供的服务，发动全球乐迷一同参与一场网上网下的寻宝游戏。乐迷可以循着Google Earth上的线索一点一点找出该乐队在全球巡演的所有地点。5月4日，乐队将现场公布获胜者。

与“星期四乐队”类似，美国著名的计算机站点CNET也借着Google Earth的火爆举办了一场配对游戏。参赛者被要求根据所给出的Google Earth上10个全球知名科技公司的卫星图片找出每张图片中的建筑对应的是哪家公司，这些知名科技公司包括Ama-zon.com、苹果电脑、思科公 司、戴尔等等，当然也包括Google自己。这个游戏一经推出就吸引了众多参赛者，CNET的点击率也因此不断攀升。

商业篇：效应非凡

最初Google Earth起步时，很多人都把它看作是面对普通消费者的酷玩意，然而现在很多企业却发现Google Earth具有巨大的商业价值。

2006年3月初，一位以Google Earth寻宝为乐的玩家发现了一个秘密，在澳大利亚西部发现了苹果公司iPod的超大广告。这个超巨大的iPod，占地面积约893000平方米，约80个美式足球场那么大。

原来是在两年前，史蒂夫乔伯斯在与澳洲出版业大亨克里派克玩一场扑克游戏时，赢到了一个面积超大的矿场。此后，这块地就一直在秘密地进行着改装，后来在这块地上布置了一幅巨大的iPod广告。苹果的这一举动无意间开创了在Google Earth上做广告的先河。

“Google Earth真的是无处不在”。这是美国著名的工程软件公司本特利系统公司全球市场负责人乔克罗瑟在接受美国《信息周刊》采访时发出的感叹。

现在很多行业都在利用Google Earth。不久前，本特利系统公司在其设计软件中加入了可以在Google Earth上直接发布建筑工程2D与3D模型的功能。该公司认为，这将让建筑模型看起来更为真实。该公司首席执行官说：“它是无所不在的，至少在我们这个 行业是如此。”

事实上，Google Earth的应用早已超出了建筑工程领域。由于它可以结合GPS与无线电射频识别系统，因此可以被用于资产管理。

戴尔公司就利用Google Earth跟踪客户在亚洲的库存情况，并把它作为其产品库存管理系统的一部分；日本的本田公司则在最近为日本市场上的思域轿车提供Google Earth卫星地图导航服务；据称大众汽车也在和NVIDIA合作开发类似的系统。而在旅游领域，最近挪威第二大城市贝尔根主动与Google合作，提出 为Google Earth提供清晰度达到15分米的图像，目的只有一个，就是旅游推广。

从建筑业、旅游业再到广告业，都可以看到“Google Earth”的身影，而当大家还没来得及好好消化掉“Google Earth”所带来的震撼之时，Google又推出了“Google Moon(Google月球)”。而不久前，“Google Mars(Google火星)”又悄然登场。

2006年4月11日，美国的《商业周刊》刊登了《Google组织整个地球》的文章，在这篇文章中作者剖析了Google不断取得商业成功背后的原因。

文章写道：“在过去的8年中，Google一直在以一种非同寻常的方式进化……很多 评论家不理解Google品牌的DNA密码，这是因为它与我们在目前市场领域所看到的任何企业的增长模式都不同。Google也许是第一家完全基于干细胞 模式构建的企业，它能够不断成长与发展为任何适合的形态。”

在Google的企业宣言中有这样一句话，“整合全球信息，让其在全球范围内都可以很容易地获取和使用”。

在这一雄心勃勃目标的背后，是巨大的商业利益。通过为用户免费提供高清晰度的卫星图像服务， 带来印象深刻的震撼体验，Google Earth已经迅速将全球信息整合这个概念暗暗植入用户心中，在将来全球任一个地点的状况以及最新资讯，你都有可能从Google Earth的虚拟现实场景中搜集到，到那个时候，Google也许真正将成为虚拟帝国之王。

From: http://tech.163.com/special/000915RB/google0721.html

【编者的话】Google 很神秘吗？当然。因为它让整个地球都不再神秘（见右图Google Earth）。打破这种强烈的信息不对等是网易科技的责任，如果你看到这个专题，那么恭喜你，你是几十亿人中为数不多Google看到你而你能看 Google的人。网易科技带你走进Google中国总部办公室，看看他们是如何工作的。

Google Earth截图

没走错吧，Google的休息室竟然有这么多好吃的！嘿，全部自取，工作之余随便吃喝。这仅仅是内部“腐败文化”的一角，大戏刚刚开始。
前台的大厅放着一张乒乓球桌，或许是因为这个临时的办公点实在没有别的地方可以容纳这个大家伙了。[查看大图]	体验单人的对抗，桌面二人足球在国内也开始流行，这是在Google AdSense部门的一个角落发现的。[查看大图]
Google办公室里的“玩具总动员”。[查看大图]	偷窥Google中国员工腐败的休息室。[查看大图]

Google美国总部的办公楼都是采用数学符号命名，是第二大楼的名称无理数“e”,第三大楼叫做圆周率“pi”。而中国总部就没那么热爱数学了，显然要腐败得多了，旁边打印的命名全是采用中国各种酒的名称。
会议室门上的铭牌，“走，咱到花果山开个会去～” 。[查看大图]	取这个名字的IT工程师看来很喜欢喝酒。[查看大图]

Google标志的两个”O”激发出了无数的创意，在Google中国办公室，到处能看到员工在LOGO上的涂鸦，看看左边的那一幅，是创意还是恶搞呢？仔细看看，下面还有两个字“猛男”！
这个地毯是特别订制的吧，暗示大家，如果你Love Google，就踩它吧 。[查看大图]	应该是员工自己画上去吧，否则怎么不穿在身上而挂在墙上呢。摆酷。[查看大图]

两台20寸以上液晶显示器成工程师的标配，从照片上看，两个显示器显示的内容一模一样，是不是在看程序代码的时候，两个显示屏能非常容易的发现错误？或者合作时，一个屏幕用来显示他人的信息。
公司内每人一个信箱，要想知道Google中国员工数量可以数这里。[查看大图]	每个员工可申请两套IBM笔记本底座，公司与家各一个，省去路途劳累。。[查看大图]

在痛恨某些企业的床垫文化之后。Google的沙发文化的确能带来一丝暧意,这个不是为会客准备的,散放到办公室的各处,提供给员工自己休息所用。玩的都是技术活,要员工加班,还得多花点成本才行.
这边Online部门几乎四五个人就能分得一张沙发 。[查看大图]	这个沙发放倒了可以当床睡觉，看上去就知道蛮舒服的。[查看大图]

在Google中国的办公楼转上一圈，最后发现最简陋的地方居然是老板李开复的办公室。与Google公司办公环境的奢侈相比，李开复的办公室显得非常的小气，甚至比很多小公司的老总的办公室还要简陋。
Google开放的办公环境。[查看大图]	同事们很容易沟通拉近距离。[查看大图]

From: http://www.nytimes.com/2006/01/16/technology/16ecom.html?ex=1153281600&en=6672b1c1365c1547&ei=5070

Alan Decker for The New York Times

Shawn Hogan, the founder of Digital Point Solutions, said his company received about $10,000 a month from Google for ads placed on its online forum. It shares the revenue with users.

文中提到，Google公司本部和在其他国家的Search站点对Google的贡献作用要比AdSense大，AdSense和其他地方的广告分销商为Google每赚1美元，Google则要将其中的大约78.5%返还给分销商作为登出广告的费用。

尽管这类高比例分成并不是每个分销商（AdSense的展示站点也可看作为一个分销商）都能享受到，但在一定程度上反应，AdSense作为Google推出的与AdWords并行的业务，其收益远不及AdWords。

FEELING depressed because you missed out on Google’s stock bonanza? Not to worry. Just get on the company’s shadow payroll.

Hundreds of thousands of people have essentially done just that by starting blogs, forums or other informational sites and getting paid for posting ads on Google’s behalf. And while the money they earn might not be enough for them to buy, say, a share of Google’s stock, such revenues are growing.

The trickle-down effect from Google does not stop at fledgling entrepreneurs. A growing number of rank-and-file contributors to Web sites are also profiting. Consider Digital Point Solutions, a software company in San Diego, which publishes an online forum (http://forums.digitalpoint.com) frequented by about 15,000 users. Any one of them who starts a new forum discussion topic receives half of the advertising revenue paid to the site by Google for ads on the front page of that topic section. (The discussion’s creator then splits his share with others who post messages.)

Google does not actually advertise on the Digital Point site. Rather, through Google’s AdSense program, it places ads on the forum, similar to the ads that appear next to search results on Google.com. Google scans the information on the forum’s pages, then posts related ads. If the discussion is about computer hardware, for instance, ads for DVD drives might appear.

Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner and chief technology officer of Digital Point.

Mr. Hogan said he started the revenue-sharing approach in 2004 “as kind of a marketing gimmick.”

“But everyone seemed to think it was a cool idea,” he said. “I saw a lot of other sites doing the same thing maybe six months later.”

Mr. Hogan said it was difficult to say whether the financial incentives had made the forum’s participants more active, because its growth rate was about the same before and after it started paying users. Either way, the payoff is meager. “In the best-case scenario, someone might make $50 a month, so they’re definitely not quitting their jobs to do this,” he said. “But it might be enough to buy a nice dinner.”

One area of concern, Mr. Hogan said, was whether the forum’s participants would skew their postings to earn more money. For instance, since advertisers in certain categories, like sexual-performance drugs, pay much more to place their ads on Google and its affiliated sites, you might expect technology discussions to randomly veer in that direction.

“But that hasn’t happened, thankfully,” Mr. Hogan said. “Probably because there isn’t that much revenue in it for them.”

That could change, as more marketers adopt this approach, which Yahoo also offers. Google’s advertising network sales, which come largely from its AdSense advertisers, reached $675 million in the third quarter of 2005, the last period for which Google reported results. That figure was up 76 percent from a year earlier. AdSense generates slightly less revenue than Google’s primary revenue engine, its search Web sites, which sold about $885 million worth of ads in the third quarter of 2005, a 115 percent jump from the previous year.

Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

But in some ways, search advertising has a more limited horizon, since the number of advertisements a company can display is limited by the number of searches its users conduct. Internet users continue to increase their reliance on search sites, and Google in particular, but the rate of growth is in the single digits.

By contrast, millions of small sites have not yet signed up for Google’s AdSense program, which was introduced in 2002. AdSense quickly gained a following among bigger companies with an online presence, like the Weather Channel, as a way to supplement their advertising deals and populate more obscure pages with paid ads. But as more small sites use the Internet to post photos, journals and other material, the number of pages that can carry new Google ads is growing quickly.

That’s what makes AdSense one of Google’s most compelling long-term bets, said Charlene Li, an online media analyst with Forrester Research. “I’ve called Google the one-trick pony for a long time, and for the most part they still are,” Ms. Li said. “But they really see AdSense as the next frontier.”

To that end, the company has refined the program significantly, with various features intended to attract more advertisers and publishers. For instance, as of late last year anyone who created a blog with Google’s Blogger service was automatically enrolled in the AdSense program.

“Before that, it was quite painful to figure out,” said Gokul Rajaram, the business product manager for AdSense, “so over the last few months we’ve seen a sharp uptick in bloggers using AdSense.”

For AdSense advertisers, some of the more significant improvements began last June, when Google started allowing marketers to select vast groups of sites on which to advertise, as Paramount Pictures did last year when it chose 100 small sites with hip-hop-oriented content to promote its movie “Hustle & Flow.”

Late last year, Google also gave advertisers the ability to display graphical ads on sites within the AdSense network of publishers, as well as the ability to pay different (typically lower) prices for AdSense ads than those available on Google.com. The company will not disclose how many advertisers have joined the program - “thousands” is all it says - but analysts said marketers were quickly warming to it, thanks in part to the recent upgrades.

More advertisers, of course, mean more money for publishers, many of whom would simply not publish if it were not for AdSense, Ms. Li of Forrester said. “Before, if I wanted to put advertising on my site, I’d have to hire ad salespeople, process orders - there’s no way,” she said. “This has taken away a huge barrier in publishing and made it viable for people to make a couple dollars, or thousands of dollars.”

From:http://www.godeyes.cn/news/2005/11/7/1107112453.htm
在你熟悉了Google Earth的各项常用操作后，看多了别人制作的地标，自己是不是也觉得手痒呢？有没有想过把自己的住宅、工作单位、恋爱的“老地方”，也做成地标呢？如果有兴趣，那就慢慢往下看吧。

自己动手制作地标，其实非常简单，别看界面全是英文，相信有了这篇教程，您一定能DIY出充满个性的地标。

1、点击快捷按钮或“Add”菜单，选择“Placemark”（即新建地标），弹出如图三所示对话框。

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/new.jpg” />　　　750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/newmenu.jpg” />
（图一/图二）

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/newdlg.jpg” />
（图三）

“Name”表示地标名称。新建或修改地标名称后，该名称便显示在“Places”（地标收藏夹）内。新建地标时，名称默认为“Google Earth - New Placemark”。提示一下，该输入框支持HTML语法，如果添加一些内容“Google Earth - New Placemark”，点击“OK”按钮，观察一下“Places”（地标收藏夹）里面刚刚新建的地标名称有什么变化。不过，在这里使用html语法有点得不偿失，因为不用我提醒你就会看到，右边地图里，地标名称就很不漂亮了。

该按钮可以让您为当前的Placemark选择一个图标，这里，让我偷一下懒，暂且称之为“P图标”。GE提供了不少漂亮的P图标，但我们也可以选择“None”不用它，也可以用“Custom”来自定义（把自己电脑里合适的小图片做为P图标，我会在文末提供一些Mac风格的小图标，大家各取所需）。

“Creat In”可 以让您选择当前地标需要保存在哪个文件夹下。GE的地标收藏夹采用了类似IE收藏夹的管理方式（经常上网浏览的朋友，对IE收藏夹应该不陌生）。在地标数 量超过一定限度时，这种管理方式便会给使用者带来极大的便利。如果您想随时创建一个新目录，不必退出此对话框，只需点击“New Folder”按钮即可。

“Description”里可以写一些当前地标或文件夹的注释说明。有兴趣的朋友可以尝试一下，此输入框内是否填写内容，会导致该地标或文件夹在“Places”（地标收藏夹）中产生怎样的变化。同样，这个输入框和前面提到的“Name”框 一样，支持HTML语法，在这里应用HTML，就无所顾忌了，可以随心所欲，无论是文字颜色还是大小，无论是引用图片还是制作表格，你甚至可以把一个简单 的小网页放进去（你可以先在Dreamwaver或Frontpage里把格式调整好，然后再把HTML源代码拷贝过来，就等着观众们流口水吧）。

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/myexample.jpg” />
（图四）
　　“Advanced”是高级选项，打上勾之后，对话框面积就会向下伸长一倍左右。多出来的部份，分为三个标签栏，分别是“Style”、“Location”、“View”，下面分别介绍。

　　“Style”

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/dlgadv.jpg” />
（图五）

如果“Labels”保持默认，那么新建地标效果会如图六所示

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/mz01.jpg” />
（图六）
如果“Labels”做如图七所示变动，那么地标效果就会像图八所示

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/mz02.jpg” />
（图七）

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/mz03.jpg” />
（图八）
剩下的“Icons”大小和透明度，就留给各位自己去尝试吧，但在调整之前，P图标必须已经选择好，不能是“None”哦。

“Location”这块内容一般不作太大调整，有兴趣的朋友可以自己尝试。
“View”

750)this.width=750;” src=”http://www.godeyes.cn/temp_ftp/200511/05/dlgadvview.jpg” />
（图九）
如果你希望把地标往四周稍稍调整一些，可以在右边地图框内用鼠标左右拖动，直到自己满意(方向、高度、经纬度)，这时候，可以按一下“Snapshot current view”按钮，那么当前视图就被保存为这个地标的新位置。