一月 28, 2007

点石茶话会在今天下午2点左右开始,目前robin等已经抵达现场。稍后将传来现场图片和文字内容。活动官方页面,请访问:http://www.dunsh.org/forums/thread-2836-1-1.html

目前现场气氛热烈,所有Donews会员可以直接在论坛提问或者在本贴后面跟贴。我们将现场讨论回答。

 

 

一月 25, 2007

One of the great things about WordPress is how easily you can have it up and running, completely customized to your liking, in such a short period of time. After setting up WordPress for several of my friends, I found that having a ‘checklist’ makes things go even faster - so I decided to write it all up and share with you.
Please don’t hesitate to use the comments to suggest additions etc, I’ll update the checklist accordingly.

Depending on how you’ve installed WordPress (manually or by a “one-click-install” that many hosting providers offer) - one of the very last installation steps is to choose a blog name and provide an email address. That’s where this checklist begins. Click on a heading below to get started!

     

  1. Create blog title, add email address
  2. Change your password
  3. Disable visual rich editor
  4. Add users
  5. Change the tagline
  6. Edit Membership permissions
  7. Set a date and time format
  8. Modify Reading and Writing settings
  9. Edit Discussion settings
  10. Modify Permalinks structure
  11. Pick a theme
  12. Customize your theme
  13. Write down CSS info
  14. Change title format
  15. Edit blogroll
  16. Edit the About page
  17. Add some categories
  18. Edit the example post for testing
  19. Install plugins
  20. Check blog and test plugins
  21. Create a favicon.ico
  22. Create a shortcut to the Dashboard / setup WordPress client
  23. Start posting
  1. Enter your blog title and an email address in the spaces provided. You’ll be given the username admin and assigned a password after you click Continue to Second Step. Use them to sign in to your WordPress blog - which will be http://www.example.com/wp-admin/login.php
  2. Select Users from the top nav, and scroll down to Update Your Password. Change it, but don’t click Update Profile yet. Feel free to edit the About yourself, Contact Info and Name sections as well.
  3. Remove the check from Use the visual rich editor when writing. Trust me, the visual rich editor will cause more problems than it solves. Now click Update Profile.

    don't use the visual rich editor

  4. Click the Authors & Users tab. From here you can add additional users if your blog will have more than one author. Some bloggers like to post using a non-admin account, and here’s the place to set that up. To understand the permissions system (who can post but not delete, who can post and edit etc) visit http://codex.wordpress.org/Roles_and_Capabilities

    wordpress screenshot

  5. Click Options from the top nav. Here you’ll notice your blog title has been set to the name you gave in Step 1. Change the default Tagline.

    change the wordpress tagline

  6. Decide on a membership system for your blog. This has several implications - if you’re going to require people to sign in to post comments, you’ll need to enable this. If you do enable Anyone can register, make sure their default role is Subscriber.

    wordpress membership interface screenshot

  7. Set a date and time format - or just leave the defaults, which have always suited me just fine. Decide which day of the week you want to start on.

    set the starting day of the week in wordpress

  8. Scan through the Writing and Reading tabs. By and large, each of the settings on both of these tabs can be left as the default. You may want to consider increasing the number of Blog Pages (posts) that are displayed by default (10).

    show how many wordpress posts

  9. Select the Discussion tab. Here you’ll have to decide how you want to deal with comments. My suggestion is to allow anyone to comment, do not force users to create an account to comment, and users should not be required to have a previously approved comment. Here’s why I suggest this - the easier it is for someone to comment on your post, the more likely they are to do it. I know some of you are thinking that “opening up” WordPress to allow comments so easily is an invitation for spam, and you’re right. But a few steps down I’ll cover how to avoid comment spam without making it harder for actual visitors to leave messages.

    discussion options wordpress screenshot
    click to enlarge

  10. Now select the Permalinks tab. To help increase your search rankings, most SEO folks suggest that you change the permalinks structure. By default, your posts will appear as (or similar to) www.example.com/?p=1. The following Custom structure will have your pages appear similar to:http://www.example.com/year/month/post-name/

    Custom structure: /%year%/%monthnum%/%postname%/

    permalinks wordpress screenshot

  11. Alight, now it’s time to pick a theme. Click the Presentation tab. Again, depending on how your WordPress installation was done, you may have some Themes already installed and ready to use. If you’re not happy with the defaults, you have a couple of choices. You can find, download and install a WordPress Theme that someone else has created, or you can write your own. Here are a few WordPress Theme sites to get you started:

    Creating your own WordPress Theme is certainly a valid option, but will likely take some time. Read up on WordPress Theme development and use all the resources you can.

  12. After you’ve found a theme that you’re happy with (assuming you didn’t write it from scratch) you’ll probably want to customize it a bit. Select Theme Editor from the top nav, and then choose the file you want to edit from the list on the right side. Many bloggers like to remove the Meta info as it takes up valuable screen real-estate. The Meta info is stored in the Sidebar if you’re using the default theme. You can comment out sections you don’t want, or delete them entirely. You’ve heard it before, and it applies here - backups are always a good idea.

    editing theme files in wordpress
    click to enlarge

  13. When you’re done customizing the look and feel of your blog, write down all of the CSS information. Select Stylesheet from the list in the right column, and write down the codes for future use (font info, link colors, background colors etc). You’ll find yourself looking up this information fairly often if you run ads through AdSense or Amazon (to match the ads with your blog style). Put it all in a text file or email it to yourself - whatever makes you happy - but it’s a pain in the behind to have to go into the Theme Editor each time you need a color code.

    write down your wordpress css info

由于篇幅太长,更多请访问http://www.downloadsquad.com/2007/01/15/wordpress-the-complete-post-install-checklist/

一月 24, 2007

去哪儿是一个旅游搜索引擎。和国内多数WEB2.0网站一样,去哪儿首先值得诟病的就是这个中洋结合的域名,虽然不长,却很容易被记错。Google在中国都吃了域名的亏,远不如Baidu容易被一般用户记住,作为一个垂直搜索,没有一个容易被记住的域名无疑增加营销成本,估计以后少不了要去投放一些广告了。
  不久前去哪儿被携程告了,并被媒体炒作成“划线门”事件。这个事件本身很简单,就是去哪儿在搜索结果中把价格不占优势的搜索结果划了一条线表示以建议用户不要通过这些网站订票订房。携程之所以会告去哪儿,个人认为并不真的是因为去哪儿的这一行为给携程带来什么损失了,而恰恰是因为去哪儿还没有给携程带来多大损失的能力。
  和去哪儿不能给携程带来什么损失并存的,是去哪儿这样的旅游搜索引擎,也无法给携程这样的在线旅游网站带来收益。可以肯定的是,比较所有的的在线订房订票网站,携程不可能在所有的票价和房价上都处于劣势,而且即便价格上没有优势,在差别不大的情况下,一般用户考虑积分和品牌因素还是会选择携程。去哪儿存在的价值,就是要给最终的游客选择出性价比最好的旅游产品,携程部分有优势的产品也可能通过这一渠道被用户最终选择。可惜去哪儿的流量目前实在有限,这一渠道带来的潜在收益被携程忽略不计了。
  如果去哪儿不自己去做在线订票和订房业务,按照国外比价购物和旅游搜索网站的成功经验来说,去哪儿会成为携程这样的在线旅游网站的重要营销渠道。
  但不幸的是,去哪儿太弱了,携程太强了。如果在机场到处发卡的是去哪儿而不是携程,如果在纳斯达克上市的是去哪儿而不是携程,如果拥有数百万会员的是去哪儿而是不是携程,甚至如果去哪儿每天能有几百万搜索量,那么,去哪儿都不可能成为被告。所以,划线门事件让携程恼火的,不是利益问题,而是面子问题。
  搜索引擎在开始发展的时候,一般都很低调,甚至低姿态。比如百度在国内起步之初,不断向新浪、搜狐等门户示好,开展联盟合作,不惜让出大量的利益空间,而一旦自有流量上来,品牌知名度起来了,等门户网站发现其实自己培养了一个很大的竞争对手的时候,已经阻挡不住百度的发展了。
  而去哪儿作为旅游搜索引擎,却一下子和在线旅游网站中的巨头产生了这样的冲突,即使因此产生了一些媒体炒作出来的影响力,从长远来看一定是得不偿失的。甚至,损失的不仅仅是去哪儿,而是整个旅游搜索引擎在中国的发展空间。
  百度发展到现在,在和天极的的冲突中,最终双方还是和解了事,因为搜索结果没有天极内容的百度是不完善的搜索引擎,而没有来自百度流量的天极也会大受损失。而我实在想不出,从目前的状况来看,携程如果要求去哪儿不要抓取其网站内容,携程会有多少损失,好像这本来就是一个不公平的竞争。
  或许,去哪儿的当务之急,是要低调一些,做好技术,做好流量,做好品牌,争取尽早能有和大型旅游网站公平的话语权。

更多旅游站点分析点评见国内专业旅游信息化研究团队-智旅动力www.uuidea.com)官方站。

 

一月 23, 2007

 每天都会看很多人的博客,不知道别人是否留意过,我到是觉得,有时候文章的评论甚至要比文章本身有趣或者有价值的多。
  很多企业网站建设的目的之中,就有“提高与浏览者(客户)的互动性”这么一条,而我也在一些研究旅游信息化的文章中看到了这样的提法,很多景区网站都希望能通过自己的网络平台和游客形成一种互动。
  下午在走廊抽烟的时候,突然想到了一个我没有在意的问题——景区网站和个人博客谁的评论会更多一些呢?细细想来,似乎在我看到的景区网站中,好像没有哪个比博客的评论更积极,起码表面上是这样的。
  那么评论和互动是什么关系呢?在我看来,网络上的评论应该就属于互动的一种形式,而且目前看来还是最主要的形式。一篇文章发出后,光有浏览其实并不能说明太多的问题,文章的价值大小,往往是可以通过评论的数量来判断的,这点,我想大家应该都明白。而景区的价值来源于哪里?当然是来源于访问者(或者是游客)的关注度,用评论的数量来量化关注度也是最好的一种形式了。
  那么为什么景区网站中的评论数量不如一个博客的评论呢?如果有时间仔细的观察和对比,答案就很简单了——技术和内容是造成评论数量不足的原因,也是互动性不够的原因。
  先说技术上的“门槛”。从现有的大多数景区网站来看,它们既要扮演平台提供商的角色,同时也在扮演着内容提供商的角色。而这样的方式,早就随着WEB2.0网站的兴起而渐渐的落伍了。景区网站中的每个页面在内容发布完毕后,根本就没有提供直接评论(或者提问)的功能,如果浏览者有任何问题想在网站中留言,好的,您先注册一下,需要填写详细的资料,再点入BBS或者留言版块。可以想象,这里不仅仅是多了几个步骤的问题,而是给有互动需求的浏览者设置了一层层的台阶,这样的方式能提高“互动性”嘛?更有甚者,仅仅留下了联系方式或者一个可能永远无法回复的邮箱,别说使用了,看着就让人觉得麻烦。在这点上,景区网站在建设之前就应该多看看博客的评论系统。
  再说内容上的问题。很多景区网站都号称自己做的是“一站式”的服务,那么景区网站的内容是否能够完全支持一个旅游者整个旅游行动中所有的细节呢?景区网站需要注意旅游者行动中哪些细节呢?各位可以参看我的另外一篇文章
《做好“食住行游购娱”的内容》。另外,对于旅游者来说,整个行程可能并不仅仅会停留在某一个景点,那么景区网站中会不会还有一些参考性的建议呢?任何旅游者在做出旅游目的地决策之前,都会进行大量的信息收集,以备自己参考和对比,那么在这个过程中,就一定会有互动的需求。尽管我们都知道,即使景区网站的信息做的再细,也很难满足旅游者不同的想法,依然会有大量的咨询需求,但是可以想到的是,网站中的内容越详细,越准确,那么就越容易成为旅游者互动的对象。
  说了这么多,我想也许对那些能够看到这篇文章的景区网站工作人员一些启发了。尽管这些提醒和改动的方式不一定能彻底的扭转景区网站互动性不利的局面,但起码已经比目前有了一些进步。互动性是个很需要注意的问题,而且,提高互动性可以很大程度帮助景区了解网站功用,也能够帮助旅游者解决在旅游目的地决策过程中的问题。

以上文章由国内专业旅游信息化研究团队-智旅动力www.uuidea.com鹿晓龙供稿。

一月 19, 2007

作者:blogsir 原文地址:http://www.bokeebao.com/?p=314
版权声明:允许转载, 请务必以超链接形式标明文章原始出处作者信息及此声明.


最受blogger喜爱的Blog程序非WordPress莫数,其强大的功能与扩展性也使其拥有无数忠实的Fans。国内也不乏其人,博客报也是利用了WordPress搭建。

这位名叫“Devin Reams”的爱好者甚至还为WordPress自编自导自演了一首乡村风格的音乐MV。以其幽默、动听的歌声,充分表达了他对WordPress的喜爱,或许你也深有同感。

观看MV视频   下载MP3格式文件   下载RAR格式文件   更多信息

附:歌词

Welcome to my story bout my, CMS
It’s an awesome piece of software, it’s called WordPress
It manages my blog, it makes it look real nice
I installed in in 5 minutes, this things slicker than ice
All I had to do, was click on Next
Within seconds I was running, no room to get vexed

It’s called WordPress
It’s my CMS
It’s the best thing to hit the web since porn
The code is open, the source is free
It’s available for people, just like you and me

Once I picked my title and wrote a description,
I clicked on manage, I needed to do so me fixin’
I deleted Hello World, got rid of first comment, too
I clicked on View Site and all I saw was plain blue
I moved to Presentation, there were some nice looking themes
But none fit my style, none screamed Devin Reams

Chorus

After I tweaked the code and played with CSS
I installed myself some plugins, I was real impressed
They organized my archives, they helped me tag, too
Then I installed a spam blocker not a single one came through
I added movie ratings and book ratings as well
Now when people visit me they’ll know that Crank was hell

Chorus

So I made an about page, it got me a stalker
I was thrilled and excited, I wanted to to talk to her
She said she knew my hometown, what I looked like, too
It was mentioned that she loved guys with eyes that were blue
I didn’t mind the attention, decided it was time she had met me
Little did I know, some people named their boys Leslie

Chorus

Now you might be thinking, he plays piano real good
I wish it were true, I sure wish I could
Instead I wrote the lyrics to this nerdy tune,
It was GarageBand provided ballad piano number 2

Chorus x2

一月 12, 2007

优秀的PHP Blog程序WordPress昨日发布了2.0.6正式版本。感兴趣的朋友,可以尝试一下。

这个版本包括了重要的安全漏洞修补,推荐所有用户升级。除了安全升级,还支持Safari中的HTML quicktags(用Windows就无所谓啦);评论过滤,兼容PHP/FastCGI安装。

这个版本可能是2.1之前最后一个2.0.x的release。2.1目前已在beta阶段。

以下是本次更新内容(英文):The aforementioned security fixes.

  • HTML quicktags now work in Safari browsers.
  • Comments are filtered to prevent them from messing up your blog layout.
  • Compatibility with PHP/FastCGI setups.

访问:WordPress 官方网站 
点击查看大图下载:WordPress 2.0.6 简体中文版 (GNA)
下载:WordPress 2.0.6(官方地址)

52wordpress叶将推出2.0.6版的使用介绍,请关注